- XM for Customer Experience
  - Digital
    Root out friction in every digital experience, super-charge conversion rates, and optimize digital self-service
  - Care
    Uncover insights from any interaction, deliver AI-powered agent coaching, and reduce cost to serve
  - Locations
    Increase revenue and loyalty with real-time insights and recommendations delivered to teams on the ground
- XM for Employee Experience
  - Engage
    Know how your people feel and empower managers to improve employee engagement, productivity, and retention
  - Lifecycle
    Take action in the moments that matter most along the employee journey and drive bottom line growth
  - Analytics
    Whatever they’re are saying, wherever they’re saying it, know exactly what’s going on with your people
- XM for Strategy & Research
  - Research
    Get faster, richer insights with qual and quant tools that make powerful market research available to everyone
  - User Experience
    Run concept tests, pricing studies, prototyping + more with fast, powerful studies designed by UX research experts
  - Brand
    Track your brand performance 24/7 and act quickly to respond to opportunities and challenges in your market
- XM Platform
  Explore the platform powering Experience Management
  - Free Account
  - Product Demos
- Teams
  - For Digital
  - For Customer Care
  - For Human Resources
  - For Researchers
  - All Teams
- Industries
  - Healthcare
  - Education
  - Financial Services
  - Government
  - All Industries
- Popular Use Cases
  - Customer Experience
  - Employee Experience
  - Net Promoter Score
  - Voice of Customer
- - Free Account
  - Product Demos
- Customer
  - Customer Success Hub
  - Product Documentation
  - Training & Certification
  - Community
  - XM Institute
- Learn
  - Popular Resources
  - Customer Stories
  - Blog
  - Artificial Intelligence
  - XM Knowledge Base
- Company
  - About Us
  - Careers
  - Partnerships
  - Marketplace
  - X4 Summit
    The annual gathering of the experience leaders at the world’s iconic brands building breakthrough business results, live in Salt Lake City.
- - Free Account
  - Product Demos
PRICING
LOGIN
SUPPORT

Nandana Guda

Author Bio

Nandana is a digital marketing professional with over nine years of experience working in the SaaS and higher education industries. She is based in Melbourne, Australia and works for Qualtrics Asia Pacific & Japan, focusing on digital campaigns and the company websites for the region.

Articles attributed to Nandana Guda

A Business and Development Guide for Female Entrepreneurs

A Business and Development Guide for Female Entrepreneurs Women own about 25% of all small businesses, and that market share is growing. Women-led companies experienced a growth rate of more than 16%...

By Nandana Guda

A Business and Development Guide for Female Entrepreneurs

Women own about 25% of all small businesses, and that market share is growing. Women-led companies experienced a growth rate of more than 16% between 2010 and 2019, versus a growth rate of only about ...

By Nandana Guda

Featured Posts

The 4 market research trends redefining insights in 2025

As AI permanently reshapes the market research landscape, the industry finds itself at a pivotal moment once again. The latest annual Qualtrics Market Research Trends report uncovers the emerging tren...

By Ali Henriques

10 questions (and answers) from “What’s the Future of CX?”

Even in the midst of continued inflationary pressures that increase consumer price sensitivity, Qualtrics’ research found that what drives purchase decisions is the post-purchase experience. In the ...

By Isla Yu

The 5 employee experience trends redefining work in 2025

35,000 employees. 22 countries. 30 industries. 5 workplace-defining trends. Here it is – our 2025 Employee Experience Trends Report, to help you navigate the modern workplace. Each year, we track...

By Antonio Pangallo

Global consumer trends for 2025 revealed

Understanding what drives consumer spending – and what leads to churn – is crucial for any business looking to succeed in an incredibly competitive market. Here’s a snapshot of how the latest c...

By Isabelle Zdatny